Fifth and Final Commercial

The fifth and final commercial I will critique and the last thing I will write on this blog for this class is also a great commercial. The commercial is for Volkswagen’s VW passat in the car category. The agency that created the ad is Deutsch inc. Los Angeles, USA. I first saw this commercial during the Super Bowl and I knew after the very first time I saw it that this was going to be one to remember. Of course we talked about the ad in my advertising classes and knew the ad would be aware winning. The commercial shows a pint size Darth Vader trying to use the “force” to move objects in his house. Each time he is unsuccessful and gets disappointed. His dad then drives up in the driveway with a all-new 2012 VW Passat. His dad tries to give him a hug but he shrugs him off. He then looks at the car with complete determination to make the car start. The viewer then sees the boy’s dad automatically start the car just as the boy is using his “force”. The boy gets so excited and scared at the same time while the parents look lovingly on their precious pint sized Darth Vader. The commercial is one minute long and is shot so nicely with the star wars music in the background. The commercial tells a story an amazing story without the use of a single word. The commercial of course won a gold lion and has proven to be a very rewarding ad for not only the agency but also for VW.