The Slo Mo campaign is in the product and service category. The client is Fosters Group and the product is Carlton Draught. The agency that created this brilliantly entertaining ad is Clemenger BBDO Melbourne, Australia. The ad won a gold lion for good reason. Slowing down the camera and showing how men interact in a pub is very relaxing and comical. The ad is done with a high precision camera and has several up close shots and pans away to show more of the pub and the men’s interactions with the women. I enjoyed the music and the drama it gave to the situation. The Carlton Drought beer also looked very appealing in the campaign. Due to the creativity of this ad a consumer can relate the men, the beer, and the brand.
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