The Nike campaign “Write the Future” won Grand Prix in the Film category. The entry type was product and service for Nike football. The entrant company was Wieden and Kennedy Amsterdam, the Netherlands. The film was three minutes long and didn’t have the look for feel of a typical ad at all. The film was shot more like a movie than and advertisement. The commerical was shot in many different camera angles using close up, mid range, and long shot ranges. Some parts of the film the lighting would be dark when the players were on the field at night or a player was in a bar at night and in other scenes the lighting would be brighter. The commercial showed football players in different stages of their life and then flash to them in the future playing soccer. It shines the light on the international elite soccer players who only have one shot to make the team or be forgotten. The goal was to weave the brand into the conversations about the tournament and engaged athletes and fans worldwide. The campaign proved to be effective of a creative level as well as producing a great outcome for Nike and raising their brand awareness. The film was beautifully done. Much time and effort was put into this film to make it so award winning and effective.
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